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Advertising is what you say about yourself...substantially more important than advertising are endorsements. These are the true mark of whether you are successful in any endeavor.

This week I have had numerous visits to my office by customers...some new, some long time, and some who have traded their old dealership for ours, they visited me to pay compliments to the staff and facility. Like a proud parent, it is gratifying to have customers confirm your beliefs about your company...I have had great feedback about the people who work here, the quality of the service they provide, and…

In days gone by, when we were quite a bit younger, we all have memories of that car...you know the one...standing totally still, it looked like it was doing 140 miles-per-hour.

For me it was the Pontiac GTO and the Bond car, Aston Martin. I had dreams about how it would feel sitting in the cock pit...these were not ordinary cars...they didn't have driver's seats...they had cock pits!

I remember seeing a purple GTO in Manchester that was the hottest thing on wheels. I watched that car with a hunger...well maybe that…

I know, we have a few days of warm weather and some knucklehead starts writing about spring...yup, guilty as charged! Even though we were not buried in twenty feet of the white stuff this year, it's still nice to have temps in the sixties.

While short sleeve shirts have been all the rage over the last several days, I'm still wearing sweaters...it's just my way of trying not to jinx the rest of you. I know it's probably silly superstition, but the minute I start trying on polo shirts, a freak storm will dump…

They say when March comes in like a lion, it goes out like a lamb. I hope this is true...although we have had a relatively quiet winter, it has been a long one. High energy costs are making the winter a great deal more costly than folks would like...me included.

It is good time to consider taking some steps to make sure that your Subaru is in tip-top shape, this will help you maximize your energy dollars. Things like regular oil changes go without saying...little items like air filters, tune ups and proper tire inflation can subtract…

Everyone remembers their first car...it is a right of passage that gives you the first taste of adult freedom. It is a satisfying moment...even when it is unspoken, parents telling you, we trust you to go places by yourself.

My Dad was in the car business. he had promised me my Mom's 1962 Plymouth Valiant, with only one catch...a report card with B's or better...I  of course got one C and a D thereby missing that opportunity.

My Dad sold the car and told me if I wanted a vehicle I would have to…

At Belknap Subaru in Tilton, we are celebrating our Presidents, all month long with, well...Presidential Savings!

When you drive a Subaru the world is your oyster. Let's face it there are people read about amazing places, and then there's you. You know that getting there is half the fun! When you buy your next car shouldn't the dealership understand that too?

Consider yourself invited to the all-new Belknap Subaru, in its new home in Tilton, right next door to McDonald's and Burger King. Just off exit 20 from I-93, we are easy to find from…

So you want a good deal...a phrase that is used to describe the indefinable essence of feeling good about a transaction. In every business customers look for value that exceeds price. I believe in the principal of providing a good price and more importantly...respect!

One thing I have noticed in recent years is a lack of respect for customers time, and intelligence. There are businesses out there that believe in the "wear them down" practice. This practice is a belief that the longer the customer is kept at your business the weaker they will get, and eventually will…

On my desk is a lamp. The lamp is shaped like the leg of a beautiful woman in fish net stocking, wearing a black high-heel-pump. This replica from a Christmas Story was a gift from my Dad. It is a gift I cherish! Everyday when I walk in my office it makes me smile. I think of him and the movie and I get a happy little grin.

It wasn't an expensive gift, in fact some people look at it and think it a little weird, but I don't care...it makes me smile!

Everybody is different, we…

The office of President is one that comes with great honor, but also, great stress and strain. Those who pursue the office are noticeably affected by the enormous work load that comes to those who win the election. Before and after pictures of these men is visible proof of what happens to them upon attainment of their lofty goal.

President's day is a time when we celebrate the birthdays of both Lincoln and Washington. Both men are recognized as among the best to hold the prestigious office. They are also both good examples of how the great weight of…

Mark Johnstone, President of Belknap Subaru, expressed his excitement about moving to Tilton, "We love Tilton! Belknap Subaru acquired the property at 35 Tilton Road, in Tilton, New Hampshire, (formerly known as H.K. Power Sports), as the new home for their popular Subaru Franchise. It was also perfect timing to introduce the all new Subaru Impreza. Restyled and re-engineered for better fuel economy and a look you have to see to believe.

For the last several years we searched for a location that would be more centrally located in our market area. Striving to better serve our customers, and…