The 2025 Subaru Love Promise Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Belknap Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well. We are a sponsor of the Easter Seals Land and Lake Poker Run. This annual event raises money to help Easter Seals fund it's numerous programs for Children with special needs, veterans, and others who might need help! This event raises money in a part of the state that really needs help. We are also proud to participate in the Cash for Cans program. This program helps raise money to help feed people in the Lake's Region during the holiday season. We work with Jeffrey Levitan and Jeff Fisher, of the Northeast Radio Group...they are the heart and soul of this effort. We Support Barbara Blinn and her program at Winnisquam Regional High School, the Tilton Dare program and many other smaller groups. Our customers love their pets, and so do we, supporting local shelters, like the NH Humane Society, and offering a pet friendly environment at our dealership. We love the arts and are sponsors of the Winnipesauke Playhouse, and the Interlake's Theater company. This year we have selected Every Child id Ours, a local charity the seeks to make sure no child goes to bed hungry! Their work is inspiring...and we are very excited to partner with them in this exciting program!
The New Hampshire Humane Society
The Winnipausaukee River Trail
Winnisquam Regional High School, Tilton Dare, Southwick School
Every Child Is Ours (Tilton), Cash N Cans, Winnipesaukee Playhouse, Interlakes Theater Company, Easter Seals
Lake's Region General Hospital, Speare hospital
Love Promise Stories from Belknap Subaru
Subaru and Belknap Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
THANK YOU FROM LLS, BELKNAP SUBARU! - Tasha M
For the past 10 years, Subaru of America and its retailers have partnered with The Leukemia & Lymphoma Society (LLS) through the Subaru Loves to Care initiative. The partnership has involved delivering blankets and messages of hope to cancer patients across the country. On July 2nd, Belknap Subaru personally delivered these items to cancer patients. These blankets and messages of hope provide warmth and comfort to patients in treatment. The love and support shared through this cherished partnership means a lot to everyone involved! Thank you for your commitment to supporting your community as well as the LLS mission to create a world without blood cancer and improve the quality of life for patients and their families.
Belknap Subaru supports Mix 94.1fm's Cash & Cans - Fred C
This is Fred Caruso, Operations Director at Mix 94.1fm. Belknap Subaru in Tilton has been a huge supporter our Mix Cash & Cans program, a program I started in 1987. Every year, we broadcast live at a number of different central NH locations and every year, Belknap Subaru opens up their facility for our listeners to make donations of Cash & Cans. All proceeds stay local, benefiting several local food pantries and organizations who help those in need during the holidays. Not only does Belknap Subaru offer their highly visible location, but the dealership goes above and beyond, making monetary and non-perishable food donations to our drive every year. This year, the Franklin Lodge of Elks is hosting a golf tournament to benefit our Cash & Cans Drive. And once again, Belknap Subaru is stepping up to the plate, making a monetary donation as a hole/green sponsor. We can't thank Belknap Subaru for being such a wonderful community partner...we LOVE Belknap Subaru!
Belknap Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Tilton, this is a harsh reality. Helping others strengthens communities, which is why Belknap Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Belknap Subaru have helped nearly 900,000 children and adults in urgent need. On 01/16/2025, Belknap Subaru donated 120 coats to The Salvation Army Laconia. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Heartfelt Thank you to Belknap Subaru - Lisa D
On behalf of everyone at Our Community Cares - Every Child Is Ours, we want to extend our deepest gratitude to Belknap Subaru for your truly exceptional generosity and partnership this year. Your unwavering support has made a profound impact on the lives of countless children and families right here in our community. Thanks to Belknap Subaru's incredible help, we've been able to significantly expand our reach. This year, we've not only continued to supply children within the school system with essential food and necessities, but we've also been able to extend that crucial support to children not currently enrolled in school. This means even more vulnerable young ones are receiving the nourishment and supplies they need to thrive. Your contributions have also allowed us to specifically address critical needs for our youngest community members. We've been able to provide much-needed baby food and diapers, alleviating a significant burden for many families. Furthermore, we're thrilled to share that your support has enabled us to establish and distribute Emergency Bags for our homeless families. These bags are filled with vital necessities such as shampoo, conditioner, soap, nail clippers, combs, deodorant, and other personal hygiene items that are often out of reach for those experiencing homelessness. This initiative provides dignity and basic comfort during incredibly challenging times. Belknap Subaru, your commitment to our mission goes beyond a simple donation; it's a true investment in the well-being and future of our community's most vulnerable. We are immensely grateful for your partnership and look forward to continuing to make a tangible difference together.
Summer Camp Bags - Jennifer H
There are over 40 children in Lower Grafton County that were in need of Summer Camp bags. In order to attend camp, they must have sunblock, bug spray, beach towels, water bottles and lunch boxes. Many of the children receive scholarships to attend the camp and their families struggle to come up with an additional $50 bag to send the children off to camp with . Belknap Subaru LOVES our community and provided these items for the children. They are now able attend camp, build social connections with peers, learn new activities and remain physically active this summer. THANK YOU for your LOVE PROMISE to our community.
Valentine's Day bags for Seniors and Veteran's. - Jennifer H
Our community wanted to gather donations for our local seniors and Veteran's that often feel forgotten. It is an important way to provide job, check in on their health and well being and ensure they know they are valued in our community! Belknap Subaru graciously provided donations of cross word books, socks, hats and other items to add to the bags.
Southwick School Thanks Belknap Subaru - Stephanie P
Dear Mark Mallahan and the Belknap Subaru Team, On behalf of the entire Southwick School community, I would like to extend our heartfelt gratitude for your continued support through the Subaru Loves Learning initiative. Your generous donation has once again made a meaningful impact on our classrooms, providing our teachers with the additional resources they need to help our students thrive. We are especially appreciative of the partnership and generosity you’ve shown in selecting six of our teachers to receive this year's donation. With your support, they were able to purchase much-needed items such as instruments for our music program, a keyboard, educational games, and new books for classroom libraries. These new tools have already brought excitement to both teachers and students alike, enhancing their learning experiences in creative and engaging ways. We deeply value the positive impact Belknap Subaru has had on our school, and we are grateful for your ongoing commitment to education in our community. Thank you for helping us enrich the lives of our students and foster a love for learning. Warm regards, Stephanie Parzick Southwick School Principal
Veterans Count Thanks Belknap Subaru - Katherine R
Easterseals New Hampshire would like to thank Belknap Subaru and the Johnstone family for their generous support of Veterans Count, an Easterseals NH program! After supporting Easterseals NH’s Lakes Region Veterans Count chapter for many years, Belknap Subaru became the presenting sponsor of the 8th Annual Red, White & Brew craft beer and wine festival, which benefits Veterans Count. Belknap Subaru president and owner Mark Johnstone and his team have worked hard to support Veterans Count, which benefits New Hampshire service members, veterans, and their families. Mark’s decision to make Belknap Subaru the presenting sponsor of Red, White & Brew is a testament to his dedication and support of our programs and New Hampshire’s military community. Veterans Count assists active duty service members, veterans, and military families by providing critical and timely clinical and social services and financial assistance to ensure the dignity, physical and mental health, and overall well-being of New Hampshire’s military community. We could not provide these crucial resources and services without the help of generous sponsors like Belknap Subaru. Belknap Subaru has long supported all Easterseals NH programs through the Subaru Share the Love event. We are proud to partner with Belknap Subaru to improve the lives of the Granite Staters we serve! Thank you for your continued support of our mission.
Our Community Cares - Every Child Is Ours - Winnisquam School District - lisa d
We cannot express in words, what the Love Promise program means to our community… at Our Community Cares, Every Child is Ours, we faced the constant reality that children in our school district sometimes go hungry! Sometimes they didn’t have warm clothes, and sometimes were couch surfing without a true home, and it broke our hearts! My husband and I decided that some way, somehow, we would make things better. Together with friends and neighbors we created Our Community Cares - ECIO. At first, we were mostly self-funded, raising money became a weekly job. We made do with whatever we could spare, beg borrow or find. As a local organization, we used to spend hours, and hours, of time, trying to raise money to help feed hungry kids! Even after spending a lot of time doing that, we found there was always more we wanted to do! When we met with Belknap Subaru, we found someone else who wanted to make a difference. When we described what we were trying to do, they immediately committed the dealership to helping us. The two Mark’s (Mark Johnstone, the owner, and Mark Mallahan the general manager) and the entire sales team, quickly got on board. For the last 6 years we have been a team…and we ARE making a difference. We have established food pantries in each of the schools we serve. Teachers serve as our eyes and ears…they see who comes to school without a coat, or without a lunch, we provide the things that are needed…coats, mittens, hats…and most importantly food. It is done in such a way as to not embarrass the child and family. This happens hundreds of times a year…all because Belknap Subaru is proving that Subaru is more than just a car, and Belknap Subaru is much more than just a car dealership!
Belknap Subaru Supports Mix 94.1fm's Cash & Can - Frederick C
Belknap Subaru has been an integral part of our Cash & Cans Program at Mix 94.1fm for years. Each year, we broadcast live for a number of different locations across central NH, Belknap Subaru being one of them. For four hours, Belknap Subaru opens up it's showroom, allowing our listeners a chance to donate money & non-perishable food items to benefit our program. The staff goes out of their way to support our program by donating hundreds of non-perishable food items each year and the Belknap Subaru Family makes a large monetary donation as well. In addition, Belknap Subaru donates a $250 gift certificate to support our Mix Cash & Cans prize calendar, with a different prize drawn every day during the month of December. Prizes like this go a long way toward us selling these calendars, which generated over $15,000 for the Cash & Cans Program. In total, we raised over $71,000 in cash and donated tons of food, which was distributed to ten different organizations in our listening area. Belknap Subaru has been a major player in our program's success, and we look forward to working with them again this year! I could go on and on about other community events I'm personally involved in which Belknap Subaru supports. Thank you to Mark Mallahan and the team at Belknap Subaru for always going the extra mile to help our community! We LOVE working with you on these worthwhile community projects!
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