Belknap Subaru is honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
What is the Subaru Love Promise Community Commitment?
At Belknap Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Belknap Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well. We are a sponsor of the Easter Seals Land and Lake Poker Run. This annual event raises money to help Easter Seals fund it's numerous programs for Children with special needs, veterans, and others who might need help! This event raises money in a part of the state that really needs help. We are also proud to participate in the Cash for Cans program. This program helps raise money to help feed people in the Lake's Region during the holiday season. We work with Jeffrey Levitan and Jeff Fisher, of the Northeast Radio Group...they are the heart and soul of this effort. We Support Barbara Blinn and her program at Winnisquam Regional High School, the Tilton Dare program and many other smaller groups. Our customers love their pets, and so do we, supporting local shelters, like the NH Humane Society, and offering a pet friendly environment at our dealership. We love the arts and are sponsors of the Winnipesauke Playhouse, and the Interlake's Theater company. This year we have selected Every Child id Ours, a local charity the seeks to make sure no child goes to bed hungry! Their work is inspiring...and we are very excited to partner with them in this exciting program!
The New Hampshire Humane Society
The Winnipausaukee River Trail
Winnisquam Regional High School, Tilton Dare, Southwick School
Every Child Is Ours (Tilton), Cash N Cans, Winnipesaukee Playhouse, Interlakes Theater Company, Easter Seals
Lake's Region General Hospital, Speare hospital
Love Promise Stories from Belknap Subaru
Subaru and Belknap Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Subaru Loves Families - Brendan M
With the generous donation from our local Belknap Subaru supporting Belknap House, we are able to provide local, at risk, families with a safe shelter when children are especially vulnerable during homelessness. Last year Belknap House was able to provide 6,583 nights of shelter for 15 families, 24 children and 23 parents due to generous supporters like Belknap Subaru! We send a huge round of applause to our neighbor, Belknap Subaru!
Back to School Packs - Jennifer H
Belknap Subaru generously donated school supply materials for our Back to School Project, helping 150 students across Lower Grafton County start the school year prepared and confident. Their support ensures that children have the essential academic supplies they need to succeed in the classroom from day one. This donation does more than provide notebooks, pencils, and other school essentials—it helps ease the financial burden on local families. By removing the stress of purchasing school supplies, parents and caregivers can focus their resources on other important needs, such as clothing, shoes, and household expenses. Thanks to Belknap Subaru's commitment to our community, 150 students will begin the school year equipped for success and ready to learn. We are incredibly grateful for their partnership and dedication to supporting local children and families. Their generosity is making a meaningful difference in the lives of students throughout Lower Grafton County.
Thank you Belknap Subaru - Lisa D
Dear Belknap Subaru Team, We are writing to you today with hearts full of gratitude. On behalf of everyone at Our Community Cares - Every Child Is Ours (ECIO), thank you so much for your incredibly generous donation. Your wonderful support is directly changing the lives of local children and families when they need it most. Because of your kindness, we were able to continue sending food bags home on Fridays, ensuring that children facing nutritional need have plenty to eat over the weekend. Your generosity also extends to our littlest community members, allowing us to supply diapers, baby formula, baby food, and other essential necessities to younger siblings not in the Winnisquam school system yet. Furthermore, your gift allowed us to step in with critical emergency support this year by providing gas cards to a family whose school-aged child needed to travel to Dartmouth for vital medical care. You are doing so much more than funding programs; you are bringing comfort, relief, and hope to our neighbors during incredibly challenging times. We are deeply grateful to have Belknap Subaru as a compassionate partner in building a stronger, more caring community. With warmest thanks, The ECIO Team
Thank you Belknap Subaru! - Katherine R
On behalf of everyone at Easterseals NH Veterans Count, thank you for your generous support through the Subaru Share the Love® Event. Your commitment to giving back helps ensure that New Hampshire's service members, Veterans, and their families have somewhere to turn when life takes an unexpected turn. Veterans Count serves as a safety net by providing personalized case management and emergency financial assistance to those facing urgent challenges such as housing instability, transportation needs, utility assistance, food insecurity, and other unforeseen hardships. Because of partners like Belknap Subaru, we can respond quickly and compassionately, helping those who have served our country regain stability and move forward with confidence. Your generosity extends far beyond a financial contribution. It sends a powerful message to Veterans and military families that their community recognizes their sacrifices and stands beside them in times of need. Together, we are making a meaningful difference in the lives of those who have given so much in service to our nation. Thank you for choosing Easterseals NH Veterans Count as a beneficiary of the Share the Love program and for your continued dedication to strengthening our community. We are deeply grateful for your partnership and the impact you make possible. We look forward to continuing our work together to ensure that every Veteran and military family has access to the support they deserve. Easterseals NH Veterans Count
Valentine's Bags for Seniors - Jen H
Belknap Subaru team helped to provide Large Cross Word Puzzles, socks, hats, mittens and other items to support our seniors in Lincoln, Woodstock, Plymouth and Ashland communities.
Oliver's Story - Whitney V
Every October, the Subaru Loves Pets campaign brings incredible support to our shelter at New Hampshire Humane Society. The campaign not only provides essential funding but also shines a bright light on the animals who are waiting for love. This year, one very special senior cat captured every heart in our building and thanks to Subaru he found the home he deserved. Oliver arrived through our Senior Project, which is designed to help senior animals and/or older adults with the companionship they need. He was an older gentleman with a warm spirit and a purr that you could hear from across the entire facility. If Oliver had been a Subaru, he would have come equipped with a charmingly damaged muffler. His purr was loud, joyful, and impossible to ignore. Oliver was incredibly intelligent and deeply attuned to everyone around him. Each morning, as soon as he heard staff arriving, his purr would start rumbling. Before we even stepped into the room, we knew Oliver was awake and ready to greet us. His morning welcome became part of our daily rhythm and our whole team fell in love with our little old man. Our ongoing campaign at New Hampshire Humane Society is called Find Love. Our goal is to help every person discover the special animal who is waiting for them. A partner like Subaru investing in our mission is not only important, it makes specialty cases possible thanks to the financial support and the expanded marketing reach provided through the Subaru Loves Pets campaign. With your partnership, we are saving more lives and Oliver is living proof. Thank you, friends. We are grateful.
Whole Village FRC Back to School Bags - Jennifer H
Thanks to Belknap Subaru, we were able to provide essential school supplies for students across 19 towns in Lower Grafton County. With their generous support, 138 bags filled with materials went directly to students, helping them start the school year prepared, confident, and ready to learn. Because of this partnership, kids can focus on what matters most—growing, exploring, and thriving in the classroom.
THANK YOU FROM LLS, BELKNAP SUBARU! - Tasha M
For the past 10 years, Subaru of America and its retailers have partnered with The Leukemia & Lymphoma Society (LLS) through the Subaru Loves to Care initiative. The partnership has involved delivering blankets and messages of hope to cancer patients across the country. On July 2nd, Belknap Subaru personally delivered these items to cancer patients. These blankets and messages of hope provide warmth and comfort to patients in treatment. The love and support shared through this cherished partnership means a lot to everyone involved! Thank you for your commitment to supporting your community as well as the LLS mission to create a world without blood cancer and improve the quality of life for patients and their families.
Belknap Subaru supports Mix 94.1fm's Cash & Cans - Fred C
This is Fred Caruso, Operations Director at Mix 94.1fm. Belknap Subaru in Tilton has been a huge supporter our Mix Cash & Cans program, a program I started in 1987. Every year, we broadcast live at a number of different central NH locations and every year, Belknap Subaru opens up their facility for our listeners to make donations of Cash & Cans. All proceeds stay local, benefiting several local food pantries and organizations who help those in need during the holidays. Not only does Belknap Subaru offer their highly visible location, but the dealership goes above and beyond, making monetary and non-perishable food donations to our drive every year. This year, the Franklin Lodge of Elks is hosting a golf tournament to benefit our Cash & Cans Drive. And once again, Belknap Subaru is stepping up to the plate, making a monetary donation as a hole/green sponsor. We can't thank Belknap Subaru for being such a wonderful community partner...we LOVE Belknap Subaru!
Belknap Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Tilton, this is a harsh reality. Helping others strengthens communities, which is why Belknap Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Belknap Subaru have helped nearly 900,000 children and adults in urgent need. On 01/16/2025, Belknap Subaru donated 120 coats to The Salvation Army Laconia. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
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