Belknap Subaru are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
What is the Subaru Love Promise Community Commitment?
At Belknap Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Belknap Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well. We are a sponsor of the Easter Seals Land and Lake Poker Run. This annual event raises money to help Easter Seals fund it's numerous programs for Children with special needs, veterans, and others who might need help! This event raises money in a part of the state that really needs help. We are also proud to participate in the Cash for Cans program. This program helps raise money to help feed people in the Lake's Region during the holiday season. We work with Jeffrey Levitan and Jeff Fisher, of the Northeast Radio Group...they are the heart and soul of this effort. We Support Barbara Blinn and her program at Winnisquam Regional High School, the Tilton Dare program and many other smaller groups. Our customers love their pets, and so do we, supporting local shelters, like the NH Humane Society, and offering a pet friendly environment at our dealership. We love the arts and are sponsors of the Winnipesauke Playhouse, and the Interlake's Theater company. This year we have selected Every Child id Ours, a local charity the seeks to make sure no child goes to bed hungry! Their work is inspiring...and we are very excited to partner with them in this exciting program!
The New Hampshire Humane Society
The Winnipausaukee River Trail
Winnisquam Regional High School, Tilton Dare, Southwick School
Every Child Is Ours (Tilton), Cash N Cans, Winnipesaukee Playhouse, Interlakes Theater Company, Easter Seals
Lake's Region General Hospital, Speare hospital
Love Promise Stories from Belknap Subaru
Subaru and Belknap Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Valentine's Bags for Seniors - Jen H
Belknap Subaru team helped to provide Large Cross Word Puzzles, socks, hats, mittens and other items to support our seniors in Lincoln, Woodstock, Plymouth and Ashland communities.
Oliver's Story - Whitney V
Every October, the Subaru Loves Pets campaign brings incredible support to our shelter at New Hampshire Humane Society. The campaign not only provides essential funding but also shines a bright light on the animals who are waiting for love. This year, one very special senior cat captured every heart in our building and thanks to Subaru he found the home he deserved. Oliver arrived through our Senior Project, which is designed to help senior animals and/or older adults with the companionship they need. He was an older gentleman with a warm spirit and a purr that you could hear from across the entire facility. If Oliver had been a Subaru, he would have come equipped with a charmingly damaged muffler. His purr was loud, joyful, and impossible to ignore. Oliver was incredibly intelligent and deeply attuned to everyone around him. Each morning, as soon as he heard staff arriving, his purr would start rumbling. Before we even stepped into the room, we knew Oliver was awake and ready to greet us. His morning welcome became part of our daily rhythm and our whole team fell in love with our little old man. Our ongoing campaign at New Hampshire Humane Society is called Find Love. Our goal is to help every person discover the special animal who is waiting for them. A partner like Subaru investing in our mission is not only important, it makes specialty cases possible thanks to the financial support and the expanded marketing reach provided through the Subaru Loves Pets campaign. With your partnership, we are saving more lives and Oliver is living proof. Thank you, friends. We are grateful.
Whole Village FRC Back to School Bags - Jennifer H
Thanks to Belknap Subaru, we were able to provide essential school supplies for students across 19 towns in Lower Grafton County. With their generous support, 138 bags filled with materials went directly to students, helping them start the school year prepared, confident, and ready to learn. Because of this partnership, kids can focus on what matters most—growing, exploring, and thriving in the classroom.
THANK YOU FROM LLS, BELKNAP SUBARU! - Tasha M
For the past 10 years, Subaru of America and its retailers have partnered with The Leukemia & Lymphoma Society (LLS) through the Subaru Loves to Care initiative. The partnership has involved delivering blankets and messages of hope to cancer patients across the country. On July 2nd, Belknap Subaru personally delivered these items to cancer patients. These blankets and messages of hope provide warmth and comfort to patients in treatment. The love and support shared through this cherished partnership means a lot to everyone involved! Thank you for your commitment to supporting your community as well as the LLS mission to create a world without blood cancer and improve the quality of life for patients and their families.
Belknap Subaru supports Mix 94.1fm's Cash & Cans - Fred C
This is Fred Caruso, Operations Director at Mix 94.1fm. Belknap Subaru in Tilton has been a huge supporter our Mix Cash & Cans program, a program I started in 1987. Every year, we broadcast live at a number of different central NH locations and every year, Belknap Subaru opens up their facility for our listeners to make donations of Cash & Cans. All proceeds stay local, benefiting several local food pantries and organizations who help those in need during the holidays. Not only does Belknap Subaru offer their highly visible location, but the dealership goes above and beyond, making monetary and non-perishable food donations to our drive every year. This year, the Franklin Lodge of Elks is hosting a golf tournament to benefit our Cash & Cans Drive. And once again, Belknap Subaru is stepping up to the plate, making a monetary donation as a hole/green sponsor. We can't thank Belknap Subaru for being such a wonderful community partner...we LOVE Belknap Subaru!
Belknap Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Tilton, this is a harsh reality. Helping others strengthens communities, which is why Belknap Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Belknap Subaru have helped nearly 900,000 children and adults in urgent need. On 01/16/2025, Belknap Subaru donated 120 coats to The Salvation Army Laconia. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Heartfelt Thank you to Belknap Subaru - Lisa D
On behalf of everyone at Our Community Cares - Every Child Is Ours, we want to extend our deepest gratitude to Belknap Subaru for your truly exceptional generosity and partnership this year. Your unwavering support has made a profound impact on the lives of countless children and families right here in our community. Thanks to Belknap Subaru's incredible help, we've been able to significantly expand our reach. This year, we've not only continued to supply children within the school system with essential food and necessities, but we've also been able to extend that crucial support to children not currently enrolled in school. This means even more vulnerable young ones are receiving the nourishment and supplies they need to thrive. Your contributions have also allowed us to specifically address critical needs for our youngest community members. We've been able to provide much-needed baby food and diapers, alleviating a significant burden for many families. Furthermore, we're thrilled to share that your support has enabled us to establish and distribute Emergency Bags for our homeless families. These bags are filled with vital necessities such as shampoo, conditioner, soap, nail clippers, combs, deodorant, and other personal hygiene items that are often out of reach for those experiencing homelessness. This initiative provides dignity and basic comfort during incredibly challenging times. Belknap Subaru, your commitment to our mission goes beyond a simple donation; it's a true investment in the well-being and future of our community's most vulnerable. We are immensely grateful for your partnership and look forward to continuing to make a tangible difference together.
Summer Camp Bags - Jennifer H
There are over 40 children in Lower Grafton County that were in need of Summer Camp bags. In order to attend camp, they must have sunblock, bug spray, beach towels, water bottles and lunch boxes. Many of the children receive scholarships to attend the camp and their families struggle to come up with an additional $50 bag to send the children off to camp with . Belknap Subaru LOVES our community and provided these items for the children. They are now able attend camp, build social connections with peers, learn new activities and remain physically active this summer. THANK YOU for your LOVE PROMISE to our community.
Valentine's Day bags for Seniors and Veteran's. - Jennifer H
Our community wanted to gather donations for our local seniors and Veteran's that often feel forgotten. It is an important way to provide job, check in on their health and well being and ensure they know they are valued in our community! Belknap Subaru graciously provided donations of cross word books, socks, hats and other items to add to the bags.
Southwick School Thanks Belknap Subaru - Stephanie P
Dear Mark Mallahan and the Belknap Subaru Team, On behalf of the entire Southwick School community, I would like to extend our heartfelt gratitude for your continued support through the Subaru Loves Learning initiative. Your generous donation has once again made a meaningful impact on our classrooms, providing our teachers with the additional resources they need to help our students thrive. We are especially appreciative of the partnership and generosity you’ve shown in selecting six of our teachers to receive this year's donation. With your support, they were able to purchase much-needed items such as instruments for our music program, a keyboard, educational games, and new books for classroom libraries. These new tools have already brought excitement to both teachers and students alike, enhancing their learning experiences in creative and engaging ways. We deeply value the positive impact Belknap Subaru has had on our school, and we are grateful for your ongoing commitment to education in our community. Thank you for helping us enrich the lives of our students and foster a love for learning. Warm regards, Stephanie Parzick Southwick School Principal
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