Belknap Subaru

35 Tilton Road, Route 140
Directions Tilton, NH 03276

  • Sales: (603)729-1300
  • Service: (603)729-1300
  • Parts: (603)729-1300

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What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Belknap Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well. We are a sponsor of the Easter Seals Land and Lake Poker Run. This annual event raises money to help Easter Seals fund it's numerous programs for Children with special needs, veterans, and others who might need help! This event raises money in a part of the state that really needs help. We are also proud to participate in the Cash for Cans program. This program helps raise money to help feed people in the Lake's Region during the holiday season. We work with Jeffrey Levitan and Jeff Fisher, of the Northeast Radio Group...they are the heart and soul of this effort. We Support Barbara Blinn and her program at Winnisquam Regional High School, the Tilton Dare program and many other smaller groups. Our customers love their pets, and so do we, supporting local shelters, and offering a pet friendly environment at our dealership. We love the arts and are sponsors of the Winnipesauke Playhouse, and the Interlake's Theater company. This year we have selected Veterans Count as our Share the Love, local charity.Veterans Count serves our nation's veterans locally. They serve our nations heroes, when it counts, locally, and with care and discretion. Their work is inspiring...and we are very excited to partner with them in this exciting program!

The Lake's Region Humane Society
The Winnipausaukee River Trail
Winnisquam Regional High School, Tilton Dare
Easter Seals, Cash N Cans, Winnipesaukee Playhouse, Interlakes Theater Company,
Lake's Region General Hospital

Subaru Love Promise Heart

Love Promise Stories from Belknap Subaru

Letter to a GREAT Tilton Subaru Dealership  –  Ginny T

Letter to a GREAT Tilton Subaru Dealership

This was not just another year in my journey with Alzheimer's disease. And, although I- like many- have been trying to fight against the insidious and negative symptoms of the disease, it's an uphill battle. Each of the past five years, my family, friends, other people impacted by Alzheimer's (and other dementias) and local businesses have rallied in support of the fund and conscious-raising event in Northfield and Franklin. Every year a number of businesses and individuals are approached for a monetary contribution toward the walk/run for Boston University's Alzheimer's Disease Center and the research done there by Dr. Robert Stern and others. I have been one of their research subjects during these years. ...And glad for being so... Imagine my surprise and delight in upon going to the Tilton Subaru dealership having Manager Scott appear with their largest donation check ever!! I cannot adequately express the affirmation felt on receiving this check. I felt affirmed beyond words. I wasn't "talking to myself". They "GOT" it! The seriousness of the disease cannot be wished away. Those of us who are sick with it need all the help we may get. So, yes, we are grateful for Belknap Subaru’s amazing help. We will plug along another year and hope to do even better next year. And that's as far as I can think... To you at Belknap Subaru, my fond, fond regards.

Sharing the Love with Veterans Count  –  Joesph E

Sharing the Love with Veterans Count

BELKNAP SUBARU SHARES THE LOVE WITH VETERANS COUNT! Mark Johnstone, President of Belknap Subaru, with his staff, along with John Hayes, and Bill Bergeon, representing Subaru of New England, presented a check to Joe Emmons, Executive Director of Veterans Count, joining him was Jane Love, Veterans Count Board Member. The organization was presented a check for $20,000. The money was raised by Belknap Subaru’s customers, selecting the local charity to receive donations under Subaru’s National Share the Love Program. Mark Johnstone, President of Belknap Subaru, thanked their customers for participating, and the sales staff, at the dealership for creating the awareness of the critical work done by Veterans Count, and Easter Seals, in the Lake’s Region. Johnstone said, “This is an amazing partnership, customers, local business, and Subaru, coming together to do the right thing for our veterans!” John Hayes, executive at Subaru of New England, expressed his excitement for the annual program and acknowledged the company’s delight in being able to help fund local organizations and be a part of the community. Belknap Subaru selected Veterans Count as its local partner. Love, Board Member for Veterans Count said, “We are grateful that local businesses like Belknap Subaru are willing to go the extra mile for our veterans! Their efforts will help us continue our mission, helping Veterans and their families!”

Cash N Cans  –  Fred C

Cash N Cans

Fred Caruso, and Amy Bates, of Lake’s Region’s Mix 94.1, have a simple belief…no one should be hungry this, and every, Holiday season. They have collaborated with area businesses, to make this simple belief, a reality. Fred and Amy work for Northeast Radio, who drives the program. Working with area businesses, the stations of Northeast Radio, invite their listeners, to raise as much money, and food, as possible. The needs of area food pantries, and relief agencies, is pushed to the max now. Fred Caruso, and Amy Bates, use the power of their medium, to drive listeners to drop off donations at local businesses. Belknap Subaru loves this effort. Mark Johnstone, company president of Belknap Subaru, said “Five years ago, Fred brought this opportunity to us, we immediately knew we could help. Since the very first day, our staff has been excited to donate, and help raise money, and food, for those in need! We are especially proud of our generous customers.” Scott Ives, General Manager of Belknap Subaru, said “It warms your heart to see the boxes over flow, as the donations, pour in. It seems like a perfect fit with our Share the Love effort.” Fred Caruso said, “The entire Lake’s Region, can be proud of this effort’ So many businesses and private individuals, working together to do good!"

Belknap Subaru Selects Veterans Count for 2016  –  Cynthia M

Belknap Subaru Selects Veterans Count for 2016

Belknap Subaru names Local Charity, For Subaru’s Share the Love! Mark Johnstone, President of Belknap Subaru, announced today, for the second year, its selection of Veteran’s Count, as its local charity, for Subaru of America’s Share the Love program. The program donates millions of dollars to both local, and national charities, in an effort to help give back to causes important to their customers. From Nov. 17, 2015 to Jan.2, 2017, Subaru will donate $250 for every new Subaru vehicle sold, or leased, to the customer's choice of the following charities: ASPCA®, Make-A-Wish®, Meals On Wheels Association of America®, and the National Park Foundation. In addition to the four national organizations, Belknap Subaru selected Easter Seals of New Hampshire, Veteran’s Count, as its local partner. Mark Johnstone, president of Belknap Subaru, said “We are excited to have the opportunity to give back, to our Vets, we hope our customers will stop by, and learn about this outstanding organization, and select Veteran’s Count to receive these valuable funds.” Veteran’s Count’s mission is to provide critical and timely financial assistance and services when no other resource is available to veterans, service members and their families, to ensure their dignity, health and overall well-being. The money is used locally, the need is great, and you have the power to help!

NH Humane Society and Belknap Subaru  –  Lissa M

NH Humane Society and Belknap Subaru

The NH Humane Society was pleased to be the beneficiary of Belknap Subaru’s October Loves Pets event. Donations of much needed pet food, cat litter and paper products poured in from guests and employees of Belknap Subaru throughout the month of October. The dealership generously donated their time, space and money to the animals in need at the shelter.The NH Humane Society is a 501(c)3 non-profit whose mission is to find responsible and caring forever homes; provide shelter for the lost, abandoned and unwanted animals; advocate and be the voice for the voiceless. The Society works hard to prevent cruelty to animals and offers education and outreach programs, pet therapy, and many community initiatives to help people and their pets. To view adoptable pets visit .The NH Humane Society accepts monetary donations online at, or specific items, which can be found online at our “Wish List,” can also be dropped off during shelter hours or by special arrangement. Picture: Dale Rollins BDC Manager for Belknap Subaru presnting a check to Lissa Mascio Development Director of NH Humane Society. Surrounded by Belknap Subaru employees.

Belknap Subaru Sponsors Vetrans Count Event  –  Jane L

Belknap Subaru Sponsors Vetrans Count Event

Belknap Subaru was the primary sponsor for the first annual Red, White, and Brew event. The event benefits Veterans Count, and Easter Seals of New Hampshire organization. The mission of Veterans Count is to provide critical and timely financial assistance and services when no other resource is available to veterans, service members and their families, to ensure their dignity, health and overall well-being. The event raised over $48,000 in its first year. Said Jane Love, Board Member for Veterans Count, “We are humbled by the efforts of Belknap Subaru, and will use this money to continue our mission, helping Veterans and their families. Picture: Belknap Subaru President, Mark Johnstone center, Janet Johnstone right, Cheri O'Neil left

Belknap Subaru Donates Blankets and Hope!  –  Rebecca D

Belknap Subaru Donates Blankets and  Hope!

LACONIA, NH- Belknap Subaru, in partnership with the Leukemia & Lymphoma Society, recently donated sixty brand new blankets to staff in the Anderson Ganong Cancer Center at LRGHealthcare, to be distributed to patients undergoing a cancer diagnosis. "The team at Belknap Subaru and many in our community wanted to support local patients in a way that would let them know we're standing by them in their time of need," explains Belknap Subaru General Manager Scott Ives. "Everyone has a connection to cancer, and in partnership with the Leukemia & Lymphoma Society we are honored to make this donation." Staff and customers at Belknap Subaru in Tilton, along with several community members showed their support by writing heartfelt notes of hope to patients, which will accompany the blankets. "These beautiful blankets and the thoughtful notes will offer a bit of warmth and brighten the day of so many patients receiving treatment here at LRGH," states LRGHealthcare Hematology/Oncology Clinical Nurse Judy Fisher. "On behalf of our staff and patients I'd like to thank everyone at Belknap Subaru and LLS for this thoughtful gift." LRGHealthcare is a not-for-profit healthcare charitable trust representing Lakes Region General Hospital, Franklin Regional Hospital, and affiliated medical providers. LRGHealthcare's mission is to provide quality, compassionate care and to strengthen the well-being of our community.

Belknap Subaru Adopts Barbara Blinn's Classroom!  –  Barbara B

Belknap Subaru Adopts Barbara Blinn's Classroom!

Barbara Blinn continues her important work at Winnisquam Regional High School. Her classroom in Tilton has one purpose…making sure students graduate. Her reward is seeing her students receive their diploma, with their classmates! The classroom is located in the Methodist Church, not far from the high school. Mark Johnstone, President of Belknap Subaru said, “Barbara is doing great work! Tilton needs qualified, and well educated people, to help power the local economy. To that end, we are proud to be a part of her work in that classroom!” Scott Ives, General Manager of Belknap Subaru, was introduced to Barbara at a meeting of the Tilton, Northfield Rotary Club. Said Ives, “From the first time I met Barbara, and heard her speaking about her work as a teacher, I could hear the passion and commitment…instantly, we knew, we had to be a part of this!” Customers, employees, and vendors, like Sanel Auto Parts, and dealership friends, and family, filled boxes with much needed school supplies, and other necessary items. Salesperson, Kyle Boynton, and GM, Scott Ives, delivered the donated items, along with a check to help Barbara accomplish her mission. Said Barbara Blinn, “We greatly appreciate the donations and supplies. “Our kids will put them to good use!.” Photo, from left to right, Barbara Blinn, Chris Noack, Chad Couture, and Kyle Boynton

Poker Run With Easter Seals of New Hampshire  –  Christine P

Poker Run With Easter Seals of New Hampshire

Every Year in July Easter Seals of New Hampshire and its sponsors hold an annual Poker Run. This event is held at the famous Naswa resort in Laconia. The event raises money to help fund the numerous programs and projects supporting families with children, and adults, with special needs. Belknap Subaru's Scott Ives sits on the board for this event. Over the last 13 years the event has raised over $800,000 and funded programs for children, veterans, and a large community of people that just need some help. Said Ives "This organization reaches out a helping hand where ever it is needed. They look to fill the holes, when no other help can be found. The Johnstone Family,the owners of Belknap Subaru are honored to be a part of this amazing organization, and event." This year the Poker Run raised over $70,000.