Going green is all the rage in many parts of the business world. At Subaru it is ingrained into the culture of the company. Long before it was hip...Subaru built a manufacturing facility that creates zero waste. Every thing is either re-used or recycled. Nothing goes to a landfill! In addition the plant is designated a wildlife habitat and boasts a healthy population of deer, coyotes, beavers, blue herons, geese, and other woodland animals.
There is much made by other companies about hybrids, and electric cars, when it comes to trying to be friendly to the environment. Subaru builds…
One of the greatest gifts I ever received was a simple statement from my Dad...learn something from every person you meet. I was a teenager then...and was fairly convinced that my Dad was losing it!
What does that even mean...learn something from every person? I mean every time he talked to me he stammered, stuttered, and turned brilliant-red, during each conversation we had in my teenage years.
It wasn't until I had children of my own, enter their teen years, that I finally understood he wasn't an idiot, he was angry and frustrated by my…
The world is my oyster! Jackie Gleason's famous line sums up a philosophy of life that suggests that life is...a pearl! I like the idea that among the myriad of life experiences that exist, letting an opportunity to do something that you've always dreamed of doing, undone, is a waste. There is a country song, I love that talks about a guy who has only a short time to live, and he "went skydiving, Rocky Mountain climbing, and 2.7 seconds on a bull named Fu Manchu!" The song implores us to "live like you were dying…
Every April Subaru dealers participate in Car Care Month. It is a time we set aside each year to work with our customers, usually just at the close of Winter, to help them get their car back in shape.
New England is notorious for its long, and often hard winters. The spring can often be just as tough...potholes, broken pavement, and other naturally occurring hazards play havoc with a car's tires and alignment. Longer idling times, and heavy use break down vital engine and transmission fluids, and filters get clogged from the additional work they perform in the…
Advertising is what you say about yourself...substantially more important than advertising are endorsements. These are the true mark of whether you are successful in any endeavor.
This week I have had numerous visits to my office by customers...some new, some long time, and some who have traded their old dealership for ours, they visited me to pay compliments to the staff and facility. Like a proud parent, it is gratifying to have customers confirm your beliefs about your company...I have had great feedback about the people who work here, the quality of the service they provide, and…
In days gone by, when we were quite a bit younger, we all have memories of that car...you know the one...standing totally still, it looked like it was doing 140 miles-per-hour.
For me it was the Pontiac GTO and the Bond car, Aston Martin. I had dreams about how it would feel sitting in the cock pit...these were not ordinary cars...they didn't have driver's seats...they had cock pits!
I remember seeing a purple GTO in Manchester that was the hottest thing on wheels. I watched that car with a hunger...well maybe that…
I know, we have a few days of warm weather and some knucklehead starts writing about spring...yup, guilty as charged! Even though we were not buried in twenty feet of the white stuff this year, it's still nice to have temps in the sixties.
While short sleeve shirts have been all the rage over the last several days, I'm still wearing sweaters...it's just my way of trying not to jinx the rest of you. I know it's probably silly superstition, but the minute I start trying on polo shirts, a freak storm will dump…
They say when March comes in like a lion, it goes out like a lamb. I hope this is true...although we have had a relatively quiet winter, it has been a long one. High energy costs are making the winter a great deal more costly than folks would like...me included.
It is good time to consider taking some steps to make sure that your Subaru is in tip-top shape, this will help you maximize your energy dollars. Things like regular oil changes go without saying...little items like air filters, tune ups and proper tire inflation can subtract…
Everyone remembers their first car...it is a right of passage that gives you the first taste of adult freedom. It is a satisfying moment...even when it is unspoken, parents telling you, we trust you to go places by yourself.
My Dad was in the car business. he had promised me my Mom's 1962 Plymouth Valiant, with only one catch...a report card with B's or better...I of course got one C and a D thereby missing that opportunity.
My Dad sold the car and told me if I wanted a vehicle I would have to…
So you want a good deal...a phrase that is used to describe the indefinable essence of feeling good about a transaction. In every business customers look for value that exceeds price. I believe in the principal of providing a good price and more importantly...respect!
One thing I have noticed in recent years is a lack of respect for customers time, and intelligence. There are businesses out there that believe in the "wear them down" practice. This practice is a belief that the longer the customer is kept at your business the weaker they will get, and eventually will…
